Even the best strategies have a limited life! Companies must continually create and exploit a unique strategic position. But whether searching for a fresh position, or simply discovering new business, strategy is about asking the right questions and making the right choices that puts a company in tune with its customers and differentiates it from its competitors. Yet few managers are able to adjust to the practical and cultural challenges involved in doing this.
Questioning the established 'rules of the game' and putting creativity and innovation back into the heart of strategy can make all the difference to a company's success. All the resources needed to achieve strategic innovation - the 'breakthroughs' that separate winning strategists from the average ones - are at the disposal of any management team.
Strategic Innovation How to win by changing the rules of the game
This workshop programme provides a useful roadmap to established companies that seek to innovate new business models and discover new sources of tremendous value.