Andrew Pearson
Director - Unique Business Strategies
Unique Business Strategies
Team Profiles
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For Directors, Managers and Business Owners Responsible for the Strategic Direction of Their Companies
A Practical System to Transform the Process of Strategy Formulation so That You Can Invent New and Sustainable Business
Let’s face it, the essence of business strategy is to allow a company to create and exploit a unique strategic position in its market.
The catch-22 is that superior strategies come from clear and specific options based on the answers to three knotty questions: Who should we target as customers? What products or services should we offer them? How should we do this in a productive and advantageous way?
The objective of strategy
Build a strategy, based on selected customer groups with a clear need, a strong position based on differentiating capabilities to create a robust and sustainable proposition of real value to customers and a company will create and colonise a unique strategic position in its industry!
And, if you don’t come up with ideas that differentiate the business from its competitors any effort to stake out a unique and sustainable strategic position will be hard to pin down.
No strategy will remain uniqueBut despite these challenges, even the best of strategies have an incomplete life. Uncompromising competitors not only emulate attractive positions, they produce new ones to challenge the attractiveness of the propositions of the day.
So it really isn’t enough to build a unique strategic position or liven up the existing one. You have to continually create and occupy new strategic positions, a major problem, but not an unattainable task, for many established companies.
How a company can invent new positions
UBS shows how creative thinking leads to strategic innovation and the “breakthroughs” that separate the winning strategists from “me-too” players.
Using stimulating and refreshingly different methods, UBS can show the business strategist how to identify fresh positions, examine the important business issues and through trial and error turn a new initiative into an actionable reality.
This is a far more fruitful approach than purely mustering and analysing data in a systematic way – a process advocated by many training establishments, consultancies and business schools.
The ideas behind this perspective on strategy go back a long way and have evolved over the years. They are based on research and through working with managers and business owners in a variety of companies, as well as hands on experience at the helm of business strategy and development, working with the creativity and innovation taking place in the market place!
Who are we?
My name is Andrew Pearson, Director of Unique Business Strategies in the UK, and we at UBS specialise in helping managers zero in on the critical choices that lie at the heart of innovative strategies.
Here on this page in the right–hand column – you will see how we have helped just a FEW of the companies create a unique strategic position that we have worked with over the years achieve greater success – and I’d like to help you too!
We have put together an easy to follow system for creating and exploiting today’s – and tomorrow’s unique strategic position which you can FREELY DOWNLOAD INSTANTLY.
So if you want to create and exploit a unique strategic position that offers superior value for your customers and puts you two steps ahead of your competitors please contact us for a FREE taster session click here.
Or if you want to find out more about our in–house and online coaching in this and other areas of strategy formulation please click here for information.
With best wishes
Yours sincerely
Andrew M Pearson
Director
Unique Business Strategies
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A Manifesto for
Breakthrough Business Strategies
If you're missing the fundamentals of business strategy and want a framework for discovering viable new business opportunities click here
Free Download
FREELY DOWNLOAD a set of guidelines to show you how to invent new business for your company.
Customer Testimonials
“If you’re interested in finding out how to sell more product to your customers and realising greater margins in a difficult trading environment, I highly recommend Andrew Pearson’s strategy course. It contains fresh and valuable insights for people committed to the development of their businesses.”
Andy Short, Director, Jack Aluminium, Coventry, England
“I was really impressed with the way that you helped us develop our objectives. The strategies that we then put in place to market our flowers really worked. The promotions went off well and our contacts with our buyers improved too. It was so useful to have someone devote that kind of input: I really felt that I more than fully benefited from the programme.”
Andrew May, Managing Director, Mainland Marketing Ltd, for Isles of Scilly Producers
“It was good to meet you too. I really liked working with you and much appreciated your coaching, I hope meet you again in somewhere.”
Jack Xunjie Luo, Operations Manager, A P Moller Terminals, Qingdao Qianwan, China
“I have never been to anything like it before. I learned enough to think and to question a number of things I do in my business. All the techniques and tools are very easy to implement and I see the response straight away. The programme has given me more confidence and realisation that there are better ways of doing many things.”
Peter Cox, Grange Farm Business Park, Bicester, Oxfordshire
“We have better focus and better relationships with our customers which has helped us increase our turnover by £35,000 per month.”
Don Burgess, Managing Director, of Freeminer Brewery, in Gloucestershire
“You have most clearly got those essential ingredients, a genuinely original and wanted product combined with enthusiasm, zeal and business savvy.”
Susan Devlin, Chief Training Officer, Oxford Business College
I got a lot. Until then I was just quoting my company’s name at meetings and in my literature I came away with techniques which I’m really pleased about. This will help me attract and convert more prospects into sales. So thank you.”
Jamie O’Connell, CEO, Credit Control Solutions Ltd, New Romney, Kent
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