The Marketing Planning Workbook

Marketing checklists – love them or loath them, they are at the heart of management thinking and practice. But they serve two purposes. The first is to provide a framework to improve marketing performance. The second is to help managers and business owners with an easy to follow system for crafting today’s - and tomorrow’s - breakthrough marketing strategies.

‘The Marketing Planning Workbook' takes the reader through each of the key steps involved in developing a marketing plan in a clear, structured and practical way by answering key questions.

Available now at the special price of

£5.99 inc. VAT at UBS

Please Note: You will need to have the free Adobe Acrobat Reader installed to view the E Book.

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Want to know more?

If you want to talk to Andrew Pearson about how to invent new business +44 (0) 1280 844966 for a no obligation chat and if you want details on his Strategy Master Class click here.