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Business is a state of mind

Many of my friends from industry have asked for my opinion on the economic crisis and its impact on business. My answer to them is that a key problem is that companies simply do not internalise the proper actions to take in order to respond to such a situation.

Yes, I see companies cutting expenses, freezing investments, and releasing people and so forth because they are afraid that sales will fall.

My opinion is that if a company wants to, it can move through this time, without suffering awful consequences, simply by turning the opportunity of having something into prudent action. If companies take the right steps then I think they can come out of the crisis much stronger than when they entered it.

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“If you’re interested in finding out how to make deeper cuts in costs, without destabilising your business, as well as retaining and growing your share of the wallet with some creative strategic thinking in a difficult trading environment, I highly recommend Andrew Pearson’s workshop.” - - Andrew May, Managing Director, Mainland Marketing Ltd, for Isles of Scilly Producers

                                                                                                                      

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