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Like the green shoots of a well cared for rubber plant!

The outstanding story of William Cook - an antidote for our times!

At a time of extreme and exaggerated gloom about the British and global economies, it is important to be reminded of the business people, who, even in the most unpromising circumstances, remained, and remain, optimistic.

History and our times are populated with outstanding stories of companies that bucked the trend and turned struggling businesses into market leaders.

William Cook Ltd, an ailing, yet well-established family manufacturer of steel castings, rose up from the recession of the late 70's to become the market leader in lowest-value segment in the industry.

On taking over the company at that time, Andrew Cook, as the new MD, went completely against the trend and invested in increased efficiency, quality and capacity, at a time, remember, when output had been falling and capacity was double the volume of industry sales. Rivals thought he was mad!

For more on this story click here

                                                                                                                       
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“If you’re interested in finding out how to make deeper cuts in costs, without destabilising your business, as well as retaining and growing your share of the wallet with some creative strategic thinking in a difficult trading environment, I highly recommend Andrew Pearson’s workshop.” - - Andrew May, Managing Director, Mainland Marketing Ltd, for Isles of Scilly Producers

                                                                                                                      

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