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In this library, you will find articles, books and materials about:Strategy, Marketing, Management and Organisational Development.

We add new articles and/or resources c. monthly. You may receive these automatically by sending us an email by clicking on the top right.

6 Popular Reads

•	Business Purpose
•	How to Play the Game
•	Competitive Differentiation
•	10 Steps to Market
•	The Story of William Cook – and How Businesses can Succeed in a Hostile Environment
•	Creating an Organisational Environment of Support

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A Request
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Strategy
The Need For A New Model For Crafting Superior Strategies
The Vital Importance of Creative Insight
Innovation, Invention and Reinvention
9 Ways to Create a Superior Position for Your Business
How to Use Leverage and Scale to Boost Productivity
No Moussaka Please! We're British!
Positioning - Defining Your Unique Offer to Your Prospects and Customers
When Speed Boosts Market Dominance
Isolate, Develop and Profit from Your Strengths Setting Your Stall on Your Big Objective - and The Vital Importance of Having a Strategy
Systemise - and Put Your Business on Autopilot Vision, Mission and Purpose
What Exactly Does £3,000 in the Hand Look Like? Opportunities for Growth
Market Led Creativity
Why Reputation?
Why Relationships in Business are a Strategic Asset

Management
The Essence of Management
Persistence and Determination are Omnipotent
The Habits of an Entrepreneur
Was Hercules an Entrepreneur or was he Just into Body Building?
The Facts About Business Design that Most People Miss
Do You and Your Team Enjoy Your Business? Assembling a Loyal Business Building Team
The Primary Importance of Raising Your Productivity Time to Think and Plan to do the Really Important things in Business

Marketing

•	Ten Steps to Transform the Process of Going to Market
•	Marketing Planning - that Works
•	Powerful Marketing Strategies that No One Teaches!
•	21 Ways to Create a Promotable Message that Sells
•	The Problem with Promotion
•	The Secrets of Pricing for Profit
•	How to Create Promotable Messages that Sell
•	Work Your Customer Lists
•	5 Power Tips to Improve Sales Management
•	Sales, Customer Service, Productivity and Morale
•	11 Ways to Attract and Retain Your Ideal Customer
•	Advertising Strategies that Create More Demand More Profit and More Time
•	Creating Brochures
•	Essential Influence and Sales Skills Find a Hungry
•	Crowd and Get Your Customers to Come to You!
•	How Much do Your Customers Value You?
•	How to Create Free Publicity
•	Small Mailing Tips that Make a Big Difference
•	The Best Referral is Word of Mouth
•	The Great Relevance of Asking Discovery Questions
•	The Power of Word of Mouth
•	The Secret Language of Control
•	The Specific Practices that Consistently Make Outstanding Rural Business Better than Average
•	There are Just Three Ways ...

Books
How to Create Breakthrough Business Strategies 12 Essential Marketing Strategies Find How to Sustain Momentum in a Small Business Making time to plan How To Increase the Value of Your Business by 12% Specific Marketing Practices Creating Distinctive Capabilities Exhibitions

White Papers
Choices that Business Strategists Must Make How to Sustain Momentum in a Small BusinessHow To Win More CustomersHow To Take Your Database Marketing to the Next Level

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