Testimonials

How to Create and Exploit a Unique Strategic Position Masterclass

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testimonials

“I was really impressed with the way that you helped us develop our objectives. The strategies that we then put in place to market our flowers really worked. The promotions went off well and our contacts with our buyers improved too. It was so useful to have someone devote that kind of input: I really felt that I more than fully benefited from the programme.” - Andrew May, Managing Director, Mainland Marketing Ltd, for Isles of Scilly Producers

“The actions of Andrew Pearson, in charge of both Centres for Agri-Business Development at L’viv and Odessa, represent the major input of the project. Andrew has very successfully managed the two local Ukrainian managers in a concept of total technical assistance to support entrepreneurial activity and co–operative development to facilitate the implementation of the government’s agrarian reforms. In addition TACIS has found two very good strategic platforms to implement its policies in the future.” -Fiona Cubitt, European Technical Manager, Cargill Technical Services

“I have never been to anything like it before. I learned enough to think and to question a number of things I do in my business. The ‘tricks of the trade’ I have learned will help gain more profit and more satisfied customers. All the techniques and tools are very easy to implement and hardly cost me anything, and I see the response straight away. The programme has given me more confidence and realisation that there are better ways of doing many things.” - Peter Cox, Grange Farm Business Park, Bicester, Oxfordshire

“Since our meetings we have better focus and better relationships with our customers which has helped us increase our turnover by £35,000 per month.”
Don Burgess, Managing Director, of Freeminer Brewery, in Gloucestershire

 “It was great! What you did was to create the time and space for us to think about our business strategy and  facilitated open discussion to give us a structure to arrive at some new actions and tasks we can test and develop in the market” - David Neil, Andersons Consulting, Practice Manager, Melton Mowbray

“I wanted to take a moment to thank you for the work you did with us recently. Your work has been extremely useful to me, highlighting areas for attention and confirming some of my beliefs as to ways in which our business could be improved. In particular, the table of proposed action points has proved very effective for us.

"If I may, I would like to point out how professionally your consultancy was carried out and would be delighted to recommend the process to other potential clients if that would be of assistance to you.” - Simon Harvey, Divisional Director, Mack International

"Having attended Andrew's excellent seminar on Gorilla marketing for the SME business, I have no hesitation in highly recommending Andrew. If you get a chance to attend one of his seminars or spend some time 1:1 then grab it with both hands, he is a wealth of great marketing secrets built from years of experience in the corporate world and has a knack of making these tools accessible to the small medium business owner in a practical way that drives margin and revenue." - Simon Collyer, Group Manager, UK time Managers LI Group

“… this programme (How to create and exploit a Unique Strategic Position) is conducted with professionalism and provides business owners and managers with the practical action points they need to find and carry forward new business opportunities.” - Chris Knock Managing, Director, ADER programme

“I got a lot. Until then I was just quoting my company’s name at meetings and in my literature I came away with a USP which I’m really pleased about. This will help me attract and convert more prospects into sales. I also know how to put together a mail shot to help reach one of my customers’ accounts. So thank you.”
- Jamie O’Connell, CEO, Credit Control Solutions Ltd, New Romney, Kent

"I know Andrew as a tutor and a business associate. Andrew is one of those rare personalities able to capture your interest from the second he walks through the door.  His greatest strength lies in his capacity to bring the numerous strands of strategic management thought together. He never teaches 'just' strategy, 'just' marketing, or 'just' management - because he knows that these are pure academic distinctions which have no place in real businesses. The breadth of his knowledge and the clarity of his focus are quite enlightening and these are the key elements that make up "The Andrew Pearson Experience"" - Peter Gabler, CEO, The Manager's Net Workshop, Vienna, Austria

“‘How to Invent’ is a really useful read for executives who are responsible for the strategic direction of their companies. Andrew has done a great job of presenting a dynamic view of strategy which concentrates on how to create a unique strategic position and looks at creative and innovative ways of formulating that strategy.” - Bob White, Director, AtLast! Training Ltd, Newark

“Kate came away raving about what she had learned. All our advertising has changed, we’ve got USPs and a more attractive format and better messages, and we’ve begun to take more sales, so we’re both delighted.”- John Niewoudt, Ceramics in Symmetry, Hythe, Kent

“Excellent – some of the best workshops I have ever attended. They have shown me how I can identify my customers and their needs, so that I can offer them value for money and build long–term relationships with them. Now I know the concept ‘deliver plus one’ and how I can delight my customers continuously to turn them into advocates for my business.” - Heather Holmes, Wyvern Forestry

"I enjoyed Sales Made Easy workshop tremendously. I have learned a lot how to convince my prospects in the value of my offer and how to ask the right questions to help them decide to buy my products." - Christine Bache, Partner, Coventry Arts, Coventry

"Great to hear from you! I thoroughly enjoyed and benefitted from our first meeting (on a System for Business Development) and would be delighted to build on that." - Ross Haddow, Estate & Farm Manager, Stody Estate Ltd, Norfolk

“Brilliant for those starting a business – and for people like me running one!” - Lucy Davies, Big Fish Recruitment, Leamington Spa

"I thoroughly enjoyed your marketing workshops.  I clearly see my business and its needs, its strengths and weaknesses, key goals and objectives, and how I can achieve the things I want to. I have a fresh perspective on my own marketing, which has produced sparkling results. Great! Thanks!" - Charles Thomas, G. T. Skip Hire, Leominster, Herefordshire

"Driving sales forward – was a unique marketing workshop designed especially for rural food and drink producers received tremendous acclaim from members of Produced in Kent last Wednesday with some great ovations." – Marketing Manager, Produced in Kent, Maidstone, Kent

"Rejuvenation! I came to see you with my tail between my legs but left after our coaching session with new vigour. Since that time I have reflected on my capabilities and as a result I can identify what I am best at doing and now tend to stick to these matters." - Cliff Deller, Managing Director, Deller Graphics, Kent

"In all my years in business I promise you I have never met such a great coach. I have gained invaluable knowledge Andrew. Thank you so much for being patient and considerate. You took your time to make sure I understood and even when I asked the same question 30 times, you didn’t lose patience. You have been really great. I always looked forward to our sessions because I learnt something new every day."-  Pelo Kgomotso, Account Executive at Marketing Communications, FCB

“Thanks for all your careful research and development work during the year making a valuable contribution to our company’s acquisition.” - John Adams, Chief Divisional Director, Fowler Welch, Portsmouth

“The work that you have done to identify the need and feasibility for food and drink parks in the West Midlands, together with the type and size of facilities and character of services will kick–start a wave of infrastructure development within the region.” - Peter Mitchell, Managing Director, CORE Food & Drink, Worcestershire

"Andrew I cannot express enough how grateful I am for all your input, advice and help. Any success I achieve will be a reflection of your guidance and help. I am empowered by the experience of your strategy workshops and look forward to a whole new challenge this year. Thank you for everything!!!!" -  Peter Yates, MD, IT Business, Stafford

"Thank you so very much for all your input today; I really don't know where we would be without you.

"I was pleased with the outcome with Rob.  I now know him well enough to realise that he would pull down all the shutters if he felt under pressure - and, again because of your input, he felt under no pressure at all but that he was getting the full benefit of your expertise. I believe it really comes down to your genuine wish to help these people.  Thank you so very much again." - Lorna Bain, Training MidWest Ltd & Achieve-Ability Plus, Malvern

“It was good to meet you. I really liked working with you and much appreciated your coaching, I hope meet you again in somewhere.” - Jack Xunjie Luo, Operations Manager, A P Moller Terminals, China

“I wanted to say how very much I enjoyed last Thursday’s session in Southwater.  It provided an excellent opportunity to stop and re–think and focus and I particularly liked the way you encouraged us to think about what made a business a success, pulling on real live examples, and then apply these thoughts and one’s own lateral and creative thinking to develop new ways of approaching business development!” - Sally Longson, Management Coach, West Sussex

“It was brilliant having the opportunity to learn from someone like you.” - Marcella Verche, Marver (Publishers) Ltd, London

“Your marketing seminar showed me how to make our products stand out better from other products and how to sell our company and its products to customers much more effectively” -  Nick Watkins, Sales and Marketing Manager, Classic Preserves, Ospringe, Kent

“Your presentation at our Christmas regional BALI dinner gave me some real food for thought! I like the way that you got us up out of our chairs to learn something really practical about creativity and how it could help us be more creative in our businesses. It was also a lot of fun!” - Nick Coslett, Marketing Director, Palmstead Nurseries, Kent

“Overall, Andrew’s work for us on entrepreneurship and marketing was conducted with the highest professionalism and quality, it achieved the results and learning outcomes stated and the feedback from the delegates was first class, I would have no hesitation in recommending him further.”  – Debbie Booth, Training Manager, Hartpury College, Gloucestershire

“Clear objectives and good links from the subjects to activities. The session was totally based upon the learner’s objectives. Andrew demonstrated enthusiasm and expertise and used personality to great effect with the group. Constant Q&A sessions ensured that learning was taking place. He showed a strong coaching style with the learners. The session involved all of the students completely.

"Delegates responses were used to maximise learning and this was the key feature of the session. Very delegate  centred. Very interactive, safe, friendly and productive atmosphere was created. The ‘fish’ diagram was a good way to make sense of the subject. A very good learning atmosphere and one that the leaner clearly enjoyed. Great communication skills. A good session” - Ian Davies, Business School, Abingdon & Witney College Business Training Centre

“…You have most clearly got those essential ingredients, a genuinely original and wanted product combined with enthusiasm, zeal and business savvy…” -   Susan Devlin, Chief Training Officer, Oxford Business College

"Andrew’s time management course was a ‘tour de force.’ The feedback from the delegates was first class.” - Audrey Thacker, Chief Training Officer, 7Y Rural Services Network, Herefordshire

“Following our recent coaching sessions you will be delighted to hear we have had a tremendous week. We have gained 14 appointments and 49 new leads. The place is buzzing with a new lease of life, we have been very productive and have made huge steps. So thank you so much.” - Kim Stevens, Managing Director, Community Nursing & Care Agency, Kent

“I am writing to thank you for the workshop on “More Sales = More Profit.” It proved to be lively, informative, providing a very useful range of ideas on how to tackle opportunities to promote each of our business interests. For me personally although I had tried quite a few of the methods it reminded me not to get complacent about existing customers and to revisit some of our original objectives. Above it all it was fun! Thank you very much.” - Janet Stellon, Practice Manager, The Abbey Practice, Kent

"Thanks, Andy, for organising "It's All A Matter of Attention."  I enjoyed Janet's tips and advice for catching the eyes, ears and interest of locals in a small business, and the way everyone contributed with their own thoughts in a friendly and supportive way. It’s a great way to network and learn from each other.  When is the next call?" - Peter Alan Flowsoft Watercare, Kent

"I thought that the insights were right on the ball - the distinction between strategy and opportunity, the importance of true customer insight, sticking to the things that you can do best, having a cunning plan and differentiating your service and offer sufficiently from the competition. Good stuff.

"… a useful addition to the various 'heavy’ tomes available…providing an accessible summary to some of the techniques that are relevant to assist owner managers.” - Paul Hebblethwaite, Group Technical Director, Cadbury Schweppes Plc. (On the book How to Build a Business that Works Without You)

On the Budding Manager (our Facebook page) “Undoubtedly, this page is an ocean of great knowledge....Thanks for uploading this useful source of information!!!" Prashant Taneja. A Budding Manager

On the Budding Manager (our Facebook page) "Excellent material!"
Jeff Pearson, Director, Jack Aluminium, Coventry

“The eBooks you offer are amazing. Easy and interesting to read, extremely informative and overall provide great value for money. I found "7 Shifts to Sustain Revenue and Profit for Your Business in Tough Times" particularly enjoyable. The outlined ideas proved helpful to me in both academic and professional endeavours. Thank you again and I look forward to boost my eBook collections with more of your work!” - Yulia Myrna, Director, Agrosvit, Kiev, Ukraine

“‘How to Build a Business that Works Without You’ certainly makes you think, whether you have been in business for a while or whether you are starting up afresh, about the way you are spending your time and how the hours and minutes in a day could be used to greater effect and to produce more profit.

“I like the way it also encourages the business owner to really consider whether he or she is taking the long-term entrepreneurial view, or jumping for short term opportunity breaker wins.  A great publication!" - Sally Longson, Management Coach and Consultant, Sussex

“I have enjoyed reading your eBook, ‘How to Build a Business that Works Without You,’ and we three are using it as a discussion point in our weekly business planning meetings.” - Nigel Braine-Hartnell, Amsel Wilkins, Practice Manager, Oxfordshire

“For those who think they understand leadership and management and for those in business who don’t know they lack these skills and have this understanding, this book is a must read. I found the format and contents of great interest and will go away and try to develop some of the areas mentioned.” -  John Godden, Employer Engagement Manager, Lantra, Warwickshire

“I have read your E- Book;’ How to Build a Business that Works Without You’;  and I think its is absolutely superb. It is very applicable to some things I’m currently involved in and it has given me some fresh insights; putting me right in some areas and confirming ways in which our business could be improved. It is very good, its readable and it’s very enjoyable and I wish you good luck with it.” - Michael Alberts, Mortgage Advisors, Oxford

"‘How to Build a Business that Works Without You’ correctly expounds the need for personal organisation and right attitude. I found the Strategic Outsourcing advice of particular interest, reminds me of the numerous occasions when I've tried to tell my clients to stop trying to do everything themselves. I think the book could be a useful tool for owner/managers of growing companies, who need a "knowledgeable friend" to help them with the re-organisation of their companies that will undoubtedly be needed to achieve sustainable growth." - Jason Martin, Gateway Director, Folkestone and Romney Enterprise Gateways, Kent

"I would like to say how much I enjoyed reading your new book ‘How to Build a Business that Works Without You’. Not only was it an easy read, it is most informative and thought provoking in a structured way. It questions much about facets of the businesses in which I am involved and provides super insights and direction into various crucial activities." - Graham Collier, MD, Fraser Associates, Warwickshire

"I enjoyed reading your book, and it struck some very poignant notes for me at this time, because I have just left the Landscape Training Group for the very same reasons of being overloaded and overwhelmed with it all.  I wish I had read your book when you first sent it to me, but then that was when I was at the bottom of the pit!" - Ellie Bolton, Landscape Training Group,  Hampshire

“If you’re interested in finding out how to change how you approach strategy-making, I highly recommend Andrew Pearson’s How to Invent New Business. It belongs on the desk of any serious manager committed to the development of his business – and within reach.” Andy Short, Director, Jack Aluminium, Coventry