The market-led Company
TRANSFORM THE PROCESS OF GOING TO MARKET and
CREATe AN outstanding market-led COMAPANY
UBS’s marketing programme for company directors, managers and business owners who want a process to make marketing ‘happen’ in their businesses.
Here is a practical, cutting-edge support programme for directors and managers seeking a definitive guide to meet the challenges and demands of their markets including; escalating demands for superior value, the huge impact of electronic business, the need for ‘whole company’ commitment to the customer, managing processes for implementation and more.
Managers on UBS’s marketing programme can expect to discover the right moves to transform the way they go to market - based on the following shifts:
- Understanding what matters most to customers and the ‘sacrifices’ they make.
- Building new marketing strategies - not just devising new promotional ideas.
- Strategic thinking and thinking strategically.
- How to make what you offer different to the rest.
- Achieving customer focus with market sensing.
- Finding new space to fill with new products or meet new needs.
- Making market choices - where to compete and where not to.
- How to go to market better than competitors.
- How to provide perceived value for customers in targeted market segments.
- How to set targets for customer service and satisfaction.
- Build a brand - with a proposition of value.
- How to acquire and/or build marketing assets.
- How to use ICT to create and sustain value for customers.
- Building a network of relationships and connections to deliver your marketing strategy.
- Coordinate everyone in the business around the value offer being delivered to customers.
- Translate marketing strategy into the operational plans and get the marketing act together.
- Building an integrated marketing mix that matches internal capabilities with what matters in the market place.
- Developing marketing plans with ownership, resources and processes to make things happen.
- An easy to follow system for crafting today’s - and tomorrow’s marketing strategies.
For more information call +44 (0)1280 844966 or Email your phone number here and we’ll call you back.
To schedule a non–obligation coaching session, email Teresa.