Discover What Separates ‘Winning Strategists’ From The ‘Also-Rans’

The Issue is this...
Many people have great products or services. But most find that they are unable to convince their customers to buy them. Why is this? Well because they are essentially following "me-too" strategies.

Getting the strategy right is critical to success, but many who are responsible for the strategic direction of their companies have never been shown the best way to do it.

Most strategy formulation is rooted in formalisation and grounded in inflexible analytical frameworks and prescription. But it shouldn’t be like this!

Strategy formulation should be creative; its focus skewed on discovery and renewal. It should tackle questions such as how to produce superior customer value for a specific group of customers with changing requirements, and on productive operations that puts the business two steps ahead of its competitors

This seminar is based on the view that business is exciting, turbulent and unpredictable and that there are fresh and stirring ways to invent new business... but such opportunities can only be achieved with fresh approaches to making great strategies!

What’s different about this seminar?
This seminar is based on several years of research and involvement in strategy development. Its basis is the success of strategic innovators and why these companies have been able to find something of value for their customers while getting ahead of their competitors and achieving outstanding success!

Look further and you can’t fail to notice that all successful strategies share the same underlying principles. In other words the principles that drove Marks and Spencer to success over the last 100 years or so are the same that have thrust Zara to success in the early 21st century.

If you understand these principles then any manager can design a successful strategy – and that’s the basis of this seminar.

Seminar Objectives
This seminar will, therefore, show managers what to do to invent sustainable new business... and how to do it in practice.

Seminar Content
Given in two parts the seminar will show how managers and business owners can identify, develop and exploit superior strategies to invent new and sustainable business.

PART 1: The principles of behind inventing sustainable new strategies

• How to find unexploited customer groups and offer them superior value
• Why great positioning is no guarantee of a sustainable business strategy
• How competitive advantage is achieved with a different ‘game plan’
• Why it is important to acquire and build super productive capabilities
• The acid test – why having a clear business purpose is vital for success

PART 2: The practice of creating sustainable strategies

• How to create choices by putting creativity and innovation into the heart of strategy
• How a questioning approach will help challenge the rules of the game and create fresh priorities
• How to create the right organisational environment to support and implement your strategy
• How to sustain momentum for your new business
• An easy to follow system for making tomorrow’s and  to-day’s breakthrough strategies

Delegate Testimonials
‘I learnt more about strategy formulation and management in 3 hours than I have in 20 years of business’ : Andrew May, M. D., Mainland Marketing Ltd

‘Excellent – the best seminar I have ever attended. I learnt how to develop fresh and viable positions for my business’: Heather Holmes, Wyvern Forestry Ltd

Seminar price
Just  £55 + VAT. Book 3 places and get the 3rd place FREE

PLUS your delegate manual!
You receive a comprehensive manual. It’s packed with research findings and a framework for guiding your strategic thinking skills.

There are eighty plus pages, which distil the important elements of strategy into an easy-to-follow system for crafting today’s and tomorrow’s breakthrough strategies.

AND a FREE and complimentary copy of The Strategy Manifesto

‘I would like to point out how professionally your workshop was carried out and would be delighted to recommend the process to other managers and business owners.’ Simon Harvey, Divisional Director, Mack International Ltd

The Venue
The conference room of the Holiday Inn, Oxford, on Tuesday 5th January 2010. Check in a 9.30 am for coffee and networking and to start at 10:00 am prompt and to finish at 1.00 pm

Reservation details
Book 3 places and get the 3rd place FREE, but BOOK BY TELEPHONE calling Teresa Atkins on 01280 844966.

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