Archived Workshop

Strategies for Industry's New Heroes

If you're serious about transforming your business model in 2009, ready for the upturn in 2010, you’re invited to join us on 19th February, when you’ll learn a dozen low-risk/high–return strategies to survive unforeseen market shocks and build a stronger business, guaranteed!

This inspiring and exciting workshop is for managers and business owners committed to building the future of their companies who want pragmatic, cutting edge and optimistic ideas to survive unforeseen market shocks and exploit the opportunities around them!

UBS have already helped many companies, across a vast array of industries in the UK, dealing with a range of services and products, with advice on how to invent and rejuvenate business, devise efficient and lean operations, achieve outstanding customer satisfaction, create marketing strategies with new routes to market, achieve outstanding customer satisfaction, increase repeat business and build powerful relationships, and much, much more!

In just one day you will find out how to dig deeper to release more cash into your business and how, with some logic and by rethinking the rules of the game, to create a stronger and more durable future for your business!

What are some of the issues?

• Protecting the ‘share of the wallet’ spent at your business
• Increasing ‘wallet share’ with better positioning in existing and new markets
• Strengthening your brand differentiators as customers expect discounts during (and after) the downturn
• Taking more than a functional approach to cost saving in the business
• Planning for stabilisation and then upturn in the economy in 2010
• Improving customer engagement with better productivity, profiling and budgeting

This workshop will show you how a business can move through this recession, without suffering awful consequences of the downturn, simply by turning the opportunity of having to do something into prudent action. If companies take the right steps then they can immunise themselves against future crises and come out of the downturn much stronger than when they entered it.

So what are the right actions?

Business innovators that successfully reinvent the nature of customer satisfaction and competition achieve outstanding results in each of these three key areas:

• Better Productivity: to release cash against future crises with methodologies in all key processes and activities to improve bottom line performance in the business
• Unique Positioning: to offer customers superior customer driven value and experience in targeted customer groups to achieve breakthroughs in this changing world
• Supportive Organisational Culture: to promote and sustain the staff behaviours needed to implement new strategies effectively

What you will learn

	How to make your business leaner and recoup wasted and much needed cash that is pouring down the drain
	How customer conversion and loyalty programmes protect wallet share
	Invest in continuous environmental analysis to be better prepared with proactive response models that can be kick-started quickly in the event of change
	How to guarantee outstanding service and ensure that it is an essential contributor to your positioning
	How you can define what constitutes good customer engagement in your company and what potential improvements can be made and how they are achieved
	How better productivity, profiling and budgeting all lead to better customer engagement
	How you can continuously get people doing the right things at the right time in the business to maximise the sales opportunity
	While core propositions are unlikely to change (Next will not become an electrical retailer), you can differentiate through HOW you provide/sell your proposition
	How to match emotional purchasing decisions with improved availability and behaviours displayed by sales people to ensure effective customer engagement
	Why intolerance to poor service is more prevalent in downturns and efforts to serve them before, during and after the transaction are key
	How to avoid imposing pressure that creates tension, and jeopardizes human relationships in your business
	How successful strategic innovators identified and exploited sustainable strategies in tough times – and the lessons you can learn from them
	How to discover new unexploited customer segments and create an offer of superior value
	How to exploit your company’s your key strengths – it strategic assets and capabilities - and secure even more value for your customers
	How, by re-thinking the rules of the game, you can re-invent the future of your business
	How to support all this with the right organisational environment and culture and why even the best plans will fail without this
	How to sustain the momentum you achieve in the business

What others have said

“What you did was to create the time and space for us to think about our business strategy and you’ve facilitated open discussion and given us a structure to arrive at some new actions and tasks we can test and develop in the market”–– David Neil, Andersons Consulting

“If you’re interested in finding out how to make deeper cuts in costs, without destabilising your business, as well as retaining and growing your share of the wallet with some creative strategic thinking in a difficult trading environment, I highly recommend Andrew Pearson’s workshop." –– Andrew May, Mainland Marketing

Where is the venue, and how much will it cost?

But “what about accommodation?” you will ask … all taken care of, just arrive at 9:30 am and we’ll be delighted to be welcome you with coffee and biscuits. You will have a mouth watering lunch. Have as much coffee, tea or juice as you can handle and you’ll be able to just settle back and participate in a workshop led by Andrew Pearson of UBS who will lead you in this special event.

He promises to show how by rethinking the business and taking the right actions, a business can come out of the downturn stronger than when they went into it!

Then after the event you can take advantage of the luxury of the spa, pool and gym and choice of restaurants to relax in!

For your chance to find more about how to immunise your business from future crises and build the future of  your business, call Teresa Atkins on 01280 844966 today, or register via Teresa here.

The workshop  costs £450 + VAT (£528.75). But book before February 10th for an early–bird registration of £395 + VAT (£464.13).

We're sorry but booking for this Workshop is now closed.

There are only 15 places available on Thursday 19th February 2009, checking in at 9.30 am for coffee with the workshop commencing at 10 am prompt, and finishing at 5pm, we advise that you book early … don’t miss out on this brilliant opportunity!

Please click here to reserve your place or contact Teresa and make your cheque payable to Chase 2000 Ltd and post to: Teresa Atkins, UBS Unique Business Strategies, 1 Highfield Mews, Highfield Court, Brackley, Northants NN13 7HE.

We're sorry but booking for this Workshop is now closed.

We look forward to seeing you there!

Best wishes

Andrew Pearson
Andrew@uniquebusinessstrategies.co.uk

PS If you can’t make this date but you’re interested in speaking to us then please call me on 01280 844966 or email me at andrew@uniquebusinessstrategies.co.uk

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"Making Good Businesses Even Better!"