New Generation Strategy Seminars

Discover What Separates ‘Winning
Strategists’ From The ‘Also-Rans’

The Issue is this...

The typical business owner or management team will find out more about how to create and exploit a unique strategic position with our Full Strategy System than they would on most strategy courses.

How to Create a Unique Strategic Position

Our strategy seminar and workshop programmes focuses on how a company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products and services should I offer them? How should I do this efficiently and differentiate the business from its competitors?

Our objective is to help companies make these choices so that they can remain in tune with their customers as well as two steps ahead of their competitors - and thus stake out a unique strategic position.

No Strategy Will Remain Unique

But despite these challenges, even the best of strategies have an incomplete life because competitors not only emulate attractive positions; they produce new ones to challenge the best propositions of the day.

So it really isn’t enough to build a unique strategic position or liven up the existing one. Managers and business owners have to continually create and occupy new strategic positions, a major problem, but not an unattainable task, for many established companies.

Strategy Programme with a Difference

Our strategy seminar programmes focus on discovery and renewal. We present a dynamic view of strategy - a view which emphasises questioning the rules of the game and that puts innovation and creativity back at the heart of strategy.

This is a far more productive approach than most strategy formulation rooted in systematic data analysis, diagnostic frameworks and prescription – methods advocated by many training establishments, consultancies and business schools.

I have never been to anything like it before. I learned enough at each workshop to think and to question a number of things I do in my business. They have given me insights what and who I am looking for and how I can cater for my customers’ needs. Peter Cox, Grange Farm Business Park, Oxfordshire

Seminar Objectives

This seminar will show managers and business owners how to stake out a unique strategic position.

Seminar Solutions

Arranged in two parts the seminar will show managers and business owners what to do to identify and develop a unique strategic position and how to do it in practice.

Part 1: The Principles

• How to find unexploited customer groups and offer them superior value
• Why great positioning is no guarantee of a sustainable business strategy
• How competitive differentiation is achieved with a unique ‘game plan’
• Why it is important to acquire and build super productive capabilities
• The acid test – why having a clear business purpose is vital for success

Part 2: The Practice

• How to create choices by putting creativity and innovation into the heart of strategy
• How a questioning approach will help challenge the rules of the game and create fresh priorities
• How to create the right organisational environment to support and implement a unique strategic position
• How to sustain momentum for a new business strategy - and those to follow
• An easy to follow system for making tomorrow’s and  to-day’s breakthrough strategies

Why People Choose to Work With Us

We find that the managers and business owners who work with us have three specific requests:

• A practical and quick means to discover and test viable new business
• A dynamic approach to strategy making that puts innovation and creativity into the heart of strategy making,
• An easy to follow system for crafting and implementing today’s - and tomorrow’s break through business strategies.

“I was really impressed with the way that you helped us develop our objectives. The strategies that we then put in place to market our flowers really worked. The promotions went off well and our contacts with our buyers improved too. It was so useful to have someone devote that kind of input; I really felt that I more than fully benefited from the programme.” Andrew May, Managing Director, Mainland Marketing Ltd, for Isles of Scilly Flower Producers

Seminar Price and Venue

Just £55 + VAT for a place in the conference room of the Holiday Inn, Oxford, on Thursday 1st October 2009.

Check in a 9.30 am for coffee and networking and to start at 10:00 am prompt and to finish at 1.00 pm

Book 3 places and get the 3rd place FREE!

Plus Delegate Manual!

You receive a comprehensive manual containing course material and an easy to follow framework for guiding your strategic thinking skills.

AND a COMPLEMENTARY copy of How to Invent New Business. This book is for ambitious owners and managers facing the challenge of growing a business who want a take-away manual on just how to create a unique strategic position.

Order your place here

Book 3 places and get the 3rd place FREE, by calling Teresa Atkins on 01280 844966

Email info@uniquebusinessstrategies.co.uk or telephone Andrew Pearson on 01280 844966 for more information on this event.

Our Track Record

The ideas behind our view on strategy go back a long way. They are based on hands on achievement and in working with many managers and business owners in many sectors of industry in the creativity and innovation taking place in the market place.  

Our views are also based on several years of research, observation and study. The focus of these ideas is strategic innovation. And in particular how some companies have managed to deliver superior value to their customers as well as achieve long lasting differentiation and outstanding success in their field!

All successful strategies share the same underlying principles. In other words the principles that drove Marks and Spencer to success over the last 100 years or so are the same that have thrust Zara to success in the early 21st century.

If these principles are understood then any manager or business owner can design an outstanding and successful strategy – and that’s the basis of thisseminar.

“I would like to point out how professionally your workshop was carried out and would be delighted to recommend the process to other managers and business owners.” Simon Harvey, Divisional Director, Mack International Ltd, Southampton

Order your place here

Unique Business Results plus …

Andrew M Pearson NDA, Dip M, MBA is widely considered to be a leading expert in the fields of strategy, marketing and operations management. He tutors at Oxford Business School and the Open Business School and is also a visiting lecturer at Warwick University, Coventry University and the Royal Agricultural College.

In addition to UK business school experience he has presented seminars and workshops at business schools and forums throughout the world. He has extensive experience as a management coach and seminar and conference speaker and has worked with managers and management students in the UK, Europe, China and Libya.

He focuses on issues of market strategy development, planning and implementation and recent companies include; Channel Express Ltd, Hartleys Nurseries, Mainland Marketing, Velcourt and Andersons Consulting.

Andrew Pearson has written a number of, articles, papers and books. These include: The Strategy Manifesto, How to create and Exploit a Unique Strategic Position, Getting Your Business to Work for You and Share of Wallet and Effective Business.

Order your place here

We look forward to seeing you at the conference room of the Holiday Inn, Oxford, on Thrusday 1st October 2009 at 9:30 am for coffee to start at 10:00 am.

Best wishes

Andrew M. Pearson
The Strategist's Choice

PS: For a free copy of "How to Invent New Business" click here

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